Marketing Management

CMO FACTORY

 Marketing * SIMPLIFIED

MARKETING 4.0

What does ‘Marketing’ cover?

Marketing case studies explain the purpose of the marketing function and the process of marketing planning.

Case study topics covered include:

ü The role of market research in analyzing customer requirements

ü SWOT analysis to map strengths, take advantage of opportunities or counter threats

ü Setting marketing objectives - product- versus market-orientation

ü Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage

ü Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs

ü  The strategies for marketing products at different stages of the product lifecycle.

MARKETING - CASE STUDIES:

·        Business organisation

·        Continuous improvement

·        Customer service

·        Efficiency

·        Health & safety

·        Innovation

·        Lean production

·        Location of business

·        Management of change

·        Merger and acquisition

·        New product development

·        New technology

·        Product development

·        Production process

·        Quality

·        Research and development

·        Supply chain